Enterprising HK Brand Awards - Brand Excellence Award

Earning and developing trust in the product, and what has gone into it, is the bedrock of food branding. This, though, unsurprisingly, can take time.

So it is some achievement for Anything But Salads (ABS), the health food producer, retailer and distributor that only opened for business in 2012, to have already won a nomination for brand excellence at this year’s Enterprising Hong Kong Awards.

We’re well known for blending con-temporary science with ancient wisdom; for fusing modern day Western snacks with Eastern herbal wisdom
Calista Goh
“It is a known fact that we never, and I mean never, cut corners in anything we do,” explained Calista Goh, ABS CEO and its Co-Founder, Noel Tan. “We are authentic and real. That’s one thing that our business partners and fans love about us. We want the best for you because that is the best for us.