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Startup Stories: Anything But Salads
Type
Startup Feature
Date
2014
Location
Hong Kong
Author
Digeatall Editorial
Source
Digeatall
A professional overview of Calista’s healing modalities and holistic practice.A narrative about ABS’s origins, vision, and the gap it aimed to fill in Hong Kong’s wellness market. The article discusses how Calista’s personal health challenges shaped the brand’s values, emphasising authenticity, sustainability, and intentional eating. It also captures the challenges and achievements of building a raw-food enterprise from scratch.
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